What sociological concept emphasizes the preservation and promotion of a group’s cultural identity?

The emphasis on the preservation and promotion of a group's cultural identity is best captured by the concept of ethnic identity. Ethnic identity refers to the sense of belonging to a particular ethnic group, which is characterized by shared cultural traits, ancestry, language, traditions, and beliefs. Individuals with a strong ethnic identity often engage in activities that reinforce their cultural heritage and distinguish their group from others. This concept highlights how people identify with and take pride in their cultural background, fostering a sense of community and continuity within their group.

In contrast, cultural relativism is the idea of understanding a culture on its own terms without making judgments. While it promotes respect for different cultures, it does not specifically focus on the promotion of one's own cultural identity.

Acculturation refers to the process of adopting cultural traits or social patterns of another group, which might lessen the distinct aspects of a group's original culture rather than preserve it. Assimilation goes even further, as it involves individuals or groups adopting the cultural norms of a dominant culture, often leading to the loss of their original cultural identity. Thus, these concepts do not align with the focus on preserving and promoting a group’s cultural identity like ethnic identity does.