What research method involves systematic coding and objective recording of data?

The correct choice is content analysis, which is a research method that involves systematically coding and objectively recording data to analyze the content of various forms of communication. This method allows researchers to quantitatively assess patterns, themes, or frequencies within texts, images, media, or speeches. By breaking down information into manageable codes, researchers can identify trends or significant insights within the communication studied.

Content analysis is particularly useful for examining large amounts of qualitative data systematically, transforming it into numerical form that can be easily analyzed. It provides a rigorous approach to studying communication phenomena from a variety of sources, enabling the researcher to maintain objectivity and focus on the material itself rather than subjective interpretations.

In contrast, qualitative analysis is more focused on understanding the underlying meanings within the data, often emphasizing subjective interpretation. Survey research typically involves collecting self-reported data from individuals regarding their attitudes or behaviors, usually through questionnaires or interviews, but does not center on coding data in the systematic manner of content analysis. A case study delves deeply into a single instance or small number of instances, prioritizing detailed-contextual understanding over systematic coding and broader content analysis.