How is a society that is technologically advanced and focused on consumer culture described?

In sociological terms, a society that is technologically advanced and centered around consumer culture is best described as a postmodern society. This type of society is characterized by a focus on individualism, diversity, and the prevalence of mass media and technology. The rise of consumer culture illustrates how social values shift towards consumption patterns, trends, and the significance of personal identity tied to brand and lifestyle choices.

A postmodern society often reflects an environment where traditional values and structures are questioned or dismantled. Cultural expressions are varied and fragmented, showcasing a mix of styles and influences rather than adhering to a singular narrative. In contrast to this, a postindustrial society is also technologically advanced and may emphasize information-based economies; however, the emphasis on consumer culture aligns more closely with the characteristics of postmodernity.

Traditional and feudal societies, conversely, are rooted in earlier patterns of social structure and economy, relying more on agriculture, familial ties, and social hierarchies rather than technological advancement and consumer focus. These distinctions help clarify why postmodern society stands out as the most fitting description in this context.